How do you ensure you stay in front of your target audience? What’s working today to build community, increase engagement and boost sales conversion?
Often referred to as “The Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of "The New Relationship Marketing" and coauthor of "Facebook Marketing: An Hour A Day". In 2015, Facebook hired Mari to teach at the Boost Your Business series of live training events across the country.
With her popular blog at MariSmith.com, and her large, loyal social media following, Mari is considered one of the top resources and thought leaders in the world of marketing. She regularly appears in media locally and nationally in publications such as The New York Times, The Wall Street Journal, Inc., Forbes, Fortune, Chicago Tribune, and Success Magazine.
Mari was the guest speaker for PNC's 2016 Small Business Month webinar titled: How to Use Facebook, Instagram & Twitter To Grow Your Business. Watch Replay »
Additionally, she created these three informative videos exclusively for PNC, to help small businesses get the most out of using social media to reach and service new customers.
"Place an ad to look-alike audiences, it is really powerful and effective"
Target the audiences you choose through Facebook to attract more customers.
More Ideas for Attracting More Customers:
Pros and Cons of Using Social Coupons to Grow Business »
Can a Social Media Strategy Improve Your Cash Flow? »
"It’s the movement in the newsfeed that catches people’s attention."
Use video and movement in your ads to capture attention.
More Ideas for Enriching Your Content Strategy:
What Content Marketing Means for Your Business »
How to Build a Customer Resource Center in a Day »
"Amplify your social customer care with wonderful tools and methods."
Customer service through social media; choose your channel, monitor and respond.
More Ideas for Dealing with Customer Care :
How Building Customer Loyalty Increases Profitability »
The Downside of Discounting and the Alternatives »
Mike Durant entered the U.S. Army in 1979 and participated in a variety of combat operations including Desert Storm and Restore Hope. He is now the president and CEO of Pinnacle Solutions, Incorporated, an engineering and services company that has grown from a home office-based startup to having more than 210 employees in just eight years.
Mike was the guest speaker for PNC’s 2016 Veterans Small Business Month webinar. In addition to the webcast, Mike also created for PNC these six exclusive new videos with more of his insights to help small business owners understand the key tactics driving "mission success" for growing their business.
Gene Marks, whose The Washington Post, Forbes, Inc. Magazine and The Huffington Post columns on management are read weekly by hundreds of thousands of owners of small and medium-sized businesses across the country, covers the latest trends, techniques and tactics used by smart business owners and managers to maximize their cash flow, including these and more:
The videos and materials that you will view were prepared for general information purposes only by the speaker and are not intended as legal, tax or accounting advice or as recommendations to engage in any specific transaction, including with respect to any securities of PNC, and do not purport to be comprehensive. Under no circumstances should any information contained in the presentation, the webinar, or the materials presented be used or considered as an offer or commitment, or a solicitation of an offer or commitment, to participate in any particular transaction or strategy. Any reliance upon any such information is solely and exclusively at your own risk. Please consult your own counsel, accountant or other advisor regarding your specific situation. Neither PNC Bank nor any other subsidiary of The PNC Financial Services Group, Inc. will be responsible for any consequences of reliance upon any opinion or statement contained here, or any omission. The opinions expressed in these materials or videos are not necessarily the opinions of PNC Bank or any of its affiliates, directors, officers or employees.