PNC Christmas Price Index

For more than 30 years, we've calculated the prices of the twelve gifts from the classic carol "The Twelve Days of Christmas." The result is the PNC Christmas Price Index, a unique and whimsical holiday tradition that makes learning about the economy fun.

2017 GIFT PRICES COLORING BOOK ABOUT THE INDEX FOR EDUCATORS FOR MEDIA

FESTIVE FACT!

A group of partridges can be called a “bevy,” “brace,” “covey,” “jugging” or “warren.”

Source: Archery360.com

FESTIVE FACT!

In ancient Greek mythology, the turtle dove was sacred to Demeter, the goddess of harvest and agriculture, as well as Aphrodite.

Source: Theoi.com

FESTIVE FACT!

The French Hen can also be called the “Faverolles,” as the breed was developed in the 1860s near the villages of Houdan and Faverolles in France.

Source: Wikipedia

FESTIVE FACT!

The four calling birds we sing about today were, in earlier times, called four “colly” birds, which is an ancient term for blackbirds.

Source: Mentalfloss.com

FESTIVE FACT!

Five golden rings may actually refer to five ring-necked pheasants, which seems logical, as it is more consistent with the rest of the bird gifts in the song.

Source: 10000birds.com

FESTIVE FACT!

Geese are generally monogamous birds, living together in permanent pairs throughout the year. And we thought the turtle doves were lovebirds!

Source: Ducks.org

FESTIVE FACT!

Swans also generally are monogamous, however their “divorce rate” is estimated around 6%. Swans may switch mates if nesting fails, and some that lose their mate do not resume mating again.

Source: beautyofbirds.com

FESTIVE FACT!

Since many milkmaids would have been exposed to cowpox, they were partially immune to smallpox, so their skin was unharmed and smooth. This is where the phrase “smooth as a milkmaid’s skin” came from.

Source: LSNED.com

FESTIVE FACT!

National Dance Day was established in 2010 and is celebrated each year on July 30. National Dance Day was created by Nigel Lythgoe, the creator of “So You Think You Can Dance” (FOX) and co-president of the Dizzy Feet Foundation. This grassroots campaign encourages Americans to embrace dance as a fun and positive way to maintain good health and fight obesity.

Source: DizzyFeetFoundation.org

FESTIVE FACT!

Leigh Grant, a children’s book author, claims the gifts in the song “The 12 Days of Christmas” are popular parts of a medieval feast. The leaping lords would have been entertaining the guests alongside the drummers and pipers, while the birds were eaten.

Source: ethicsdaily.com

FESTIVE FACT!

Illustrations from Geoffrey Chaucer’s Canterbury Tales show that several of the pilgrims were pipers.

Source: Encyclopedia.com

FESTIVE FACT!

Drums almost all sound unique. The factors that impact the sound of any particular drum are the material of the drum head, the tension of the drum head against the shell and the type of shell.

Source: Wikipedia.com

 

The PNC Christmas Price Index Challenge

This year, we challenged @thejurgys to find every item on the Index. Follow their adventure and watch how they track down each gift the Jurgy Way.

Watch Now

TOTAL CHRISTMAS PRICE INDEX (CPI)

$34,558.65
(+0.6%)

The cost of this year's CPI rose ever so slightly, driven by the cost increases for the Pear Tree, the increased demand for Golden Rings and wage increases for the Lords-a-Leaping.

On the First Day of Christmas, My True Love Gave to Me...

A PARTRIDGE IN A PEAR TREE

$219.95
(+4.7%)

This gift's spike in price can be fully attributed to the Pear Tree's increase (+5.2% from $189.99 to $199.95), while the Partridge remained flat. The Pear Tree spiked due to increased cost of living for workers and limited supply of larger, more mature trees.


TWO TURTLE DOVES

$375.00

These birds had no love lost as prices remained steady, after a hefty increase of 29.3% in 2016.


THREE FRENCH HENS

$181.50

It’s been a quiet year for the French Hens. There was no change in their price or pecking order, due to steady supply and demand in the past year.


FOUR CALLING BIRDS

$599.96

It was business as usual this year for these feathered friends. Their price was unchanged, selling right at market value. No need to call for a discount to stimulate sales.


FIVE GOLD RINGS

$825.00
(+10%)

After five years with unchanged pricing, Gold Rings are shining bright, jumping up 10% since last year, due to increased demand and popularity. Ooo la la!


SIX GEESE-A-LAYING

$360.00

Despite a slight increase in food prices, geese just laid back this year as the goose market remained stable and their pricing, uneffected. In years past, the goose market had fluctuated due to the avian flu.


SEVEN SWANS-A-SWIMMING

$13,125.00

Although historically the most unpredictable gift of the bunch, the swans swam in a straight line in 2017, staying the same price as last year.


EIGHT MAIDS-A-MILKING

$58.00

The Maids-A-Milking are chugging along at the same price as last year, reflecting the stagnant federal minimum wage, which hasn't changed since 2009.


NINE LADIES DANCING

$7,552.84

Despite a growing economy and rising demand for dancers, dance companies did not raise wages (and thus, prices) for the fifth year in a row.


TEN LORDS-A-LEAPING

$5,618.90
(+2%)

The price to hire high-flying men to entertain your true love rose after two years of stagnant growth.


ELEVEN PIPERS PIPING

$2,708.40

No price increase in the pipeline for these musicians. After their wage increase last year for the first time since 2013, the cost to hire Pipers in 2017 remained the same.


TWELVE DRUMMERS DRUMMING

$2,934.10

The Drummers kept the beat steady with unchanged pricing after a much anticipated wage and price increase last year.


"CORE" INDEX (EXCLUDING SWANS)

$21,443.65
(+0.9%)

This version of the CPI removes the most unpredictable gift from the index - the Swans-a-Swimming.

   

CHRISTMAS PRICE INDEX COLORING BOOK

Take a Break from the Holiday Hustle & Bustle

The holiday season comes with a dizzying array of demands, whether it's shopping for gifts, baking, entertaining or cleaning, to name just a few. Studies show that coloring has meditative benefits and can help ease stress.

And, coloring isn't just for kids anymore! So go ahead, gather your colored pencils and produce your own beautiful interpretation of "The 12 Days of Christmas."

Download Coloring Book

ABOUT THE INDEX

The PNC Christmas Price Index Through the Years

2016
$34,363.49
(+0.7%)
2015
$34,130.99
(+0.6%)
2014*
$33,933.22
(+0.8%)
2013
$33,653.17
(+6.2%)
2012
$31,691.18
(+6.0%)
2011
$29,910.68
(+5.1%)
2010
$28,447.38
(+8.9%)
2009
$26,116.69
(+0.3%)
2008
$26,036.21
(+12.1%)
2007
$23,222.98
(+2.6%)
2006
$22,636.32
(+2.6%)
2005
$22,064.60
(+8.2%)
2004
$20,400.55
(+2.0%)
2003
$20,008.36
(+21.6%)
2002
$16,456.95
(-12.8%)
2001
$18,871.88
(+3.0%)
2000
$18,324.65
(+1.5%)
1999
$18,054.60
(+4.2%)
1998
$17,329.33
(+5.3%)
1997
$16,458.29
(+0.9%)
1996
$16,310.29
(+4.6%)
1995
$15,596.08
(-29.5%)
1994
$22,119.06
(+0.8%)
1993
$21,935.56
(+0.8%)
1992
$21,756.82
(+0.6%)
1991
$21,630.65
(+1.0%)
1990
$21,406.58
(+3.0%)
1989
$20,773.64
(+4.1%)
1988
$19,960.49
(-0.4%)
1987
$20,046.61
(+5.0%)
1986
$19,095.11
(+0.6%)
1985
$18,988.44
(+0.8%)
1984
$18,845.97
(+1.4%)

*Revised: 2014 traditional price adjusted to better reflect open-market pricing.

The PNC Christmas Price Index Through the Years

ALL GIFTS

FOR EDUCATORS

Activities

These self-contained activities from The Stock Market Game give you everything you need to use the PNC Christmas Price Index® as an effective teaching tool. The Stock Market Game is a program of the SIFMA Foundation, a 501(c)3 nonprofit educational organization dedicated to fostering knowledge and understanding of the financial markets for individuals of all backgrounds.

Learn More: SIFMA Foundation


2017 CPI Lesson Plan (English)
2017 CPI Lesson Plan (En Español)