PNC Christmas Price Index

For more than 30 years, PNC has calculated the prices of the twelve gifts from the classic carol "The Twelve Day of Christmas." The result is the PNC Christmas Price Index, a unique and whimsical holiday tradition that makes learning about the economy fun.

2016 GIFT PRICES COLORING BOOK ABOUT THE INDEX FOR EDUCATORS FOR MEDIA

FESTIVE FACT!

A group of partridges can be called a “bevy,” “brace,” “covey,” “jugging” or “warren.”

Source: Archery360.com

FESTIVE FACT!

In ancient Greek mythology, the turtle dove was sacred to Demeter, the goddess of harvest and agriculture, as well as Aphrodite.

Source: Theoi.com

FESTIVE FACT!

The French Hen can also be called the “Faverolles,” as the breed was developed in the 1860s near the villages of Houdan and Faverolles in France.

Source: Wikipedia

FESTIVE FACT!

The four calling birds we sing about today were, in earlier times, called four “colly” birds, which is an ancient term for blackbirds.

Source: Mentalfloss.com

FESTIVE FACT!

Five golden rings may actually refer to five ring-necked pheasants, which seems logical, as it is more consistent with the rest of the bird gifts in the song.

Source: 10000birds.com

FESTIVE FACT!

Geese are generally monogamous birds, living together in permanent pairs throughout the year. And we thought the turtle doves were lovebirds!

Source: Ducks.org

FESTIVE FACT!

Swans also generally are monogamous, however their “divorce rate” is estimated around 6%. Swans may switch mates if nesting fails, and some that lose their mate do not resume mating again.

Source: beautyofbirds.com

FESTIVE FACT!

Since many milkmaids would have been exposed to cowpox, they were partially immune to smallpox, so their skin was unharmed and smooth. This is where the phrase “smooth as a milkmaid’s skin” came from.

Source: LSNED.com

FESTIVE FACT!

National Dance Day was established in 2010 and is celebrated each year on July 30. National Dance Day was created by Nigel Lythgoe, the creator of “So You Think You Can Dance” (FOX) and co-president of the Dizzy Feet Foundation. This grassroots campaign encourages Americans to embrace dance as a fun and positive way to maintain good health and fight obesity.

Source: DizzyFeetFoundation.org

FESTIVE FACT!

Leigh Grant, a children’s book author, claims the gifts in the song “The 12 Days of Christmas” are popular parts of a medieval feast. The leaping lords would have been entertaining the guests alongside the drummers and pipers, while the birds were eaten.

Source: ethicsdaily.com

FESTIVE FACT!

Illustrations from Geoffrey Chaucer’s Canterbury Tales show that several of the pilgrims were pipers.

Source: Encyclopedia.com

FESTIVE FACT!

Drums almost all sound unique. The factors that impact the sound of any particular drum are the material of the drum head, the tension of the drum head against the shell and the type of shell.

Source: Wikipedia.com

TOTAL CHRISTMAS PRICE INDEX (CPI)

$34,363.49
(+0.7%)

The cost of this year's CPI rose ever so slightly, driven by the price increases for the Turtle Doves due to lack of availability, and wage increases for the Drummers and Pipers.

On the First Day of Christmas, My True Love Gave to Me...

A PARTRIDGE IN A PEAR TREE

$209.99
(-2.3%)

This gift's price decline from last year is fully due to the Partridge which fell 20% from $25 to $20, due to oversupply of game birds. The Pear Tree will set you back $189.99 - the same as last year.


TWO TURTLE DOVES

$375.00
(+29.3%)

Supply couldn't seem to keep up with the demand this year for these popular lovebirds! This gift experienced the biggest spike in price from last year, compared to the rest of the gifts.


THREE FRENCH HENS

$181.50

It’s been a quiet year for the French Hens. There was no change in their price, due to steady supply and demand in the past year.


FOUR CALLING BIRDS

$599.96

It was business as usual this year for these feathered friends. Their price was unchanged, selling right at market value. No discount needed to stimulate sales.


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FIVE GOLD RINGS

$750.00

It's been a good year to buy gold rings, as retailers kept prices steady, despite the price fluctuations in gold commodity prices this past year.


SIX GEESE-A-LAYING

$360.00

Geese-a-Laying just laid back this year as the goose market became stable, leading to their price staying the same, as well. In recent years, the goose market had fluctuated due to the avian flu.


SEVEN SWANS-A-SWIMMING

$13,125.00

Although historically the most unpredictable gift of the bunch, the swans stayed the same price as last year. Most bird gifts were flat this year, as demand stayed the same.


EIGHT MAIDS-A-MILKING

$58.00

The eight Maids-A-Milking are chugging along at the same price as last year, reflecting the stagnant federal minimum wage, which hasn't changed since 2009.


NINE LADIES DANCING

$7,552.84

Despite a rising demand for dancers, dance companies plan to wait until they are more confident in the strength of the economy before they raise wages and thus, prices.


TEN LORDS-A-LEAPING

$5,508.70

Salaries for Lords-a-Leaping rose in 2015, but not this year. Therefore, the price to hire them for your true love has also stayed the same.


ELEVEN PIPERS PIPING

$2,708.40
(+2.8%)

This is the first year that the Pipers' wages have increased since 2013, so the price to hire them was driven up, as well. You'll have to spend a tad more this year to hire them for your true love.


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TWELVE DRUMMERS DRUMMING

$2,934.10
(+2.8%)

The Drummers drummed up some demand in the past year! This led to an increase in their price for hire, which is good news for the drummers, since their wages hadn't increased in three years.


"CORE" INDEX (EXCLUDING SWANS)

$21,238.49
(+1.1%)

This version of the CPI removes the most unpredictable gift from the index - the Swans-a-Swimming.

   

CHRISTMAS PRICE INDEX COLORING BOOK

Take a Break from the Holiday Hustle & Bustle

The holiday season comes with a dizzying array of demands, whether it's shopping for gifts, baking, entertaining or cleaning, to name just a few. Studies show that coloring has meditative benefits and can help ease stress.

And, coloring isn't just for kids anymore! So go ahead, gather your colored pencils and produce your own beautiful interpretation of "The 12 Days of Christmas."

Download Coloring Book

ABOUT THE INDEX

The PNC Christmas Price Index Through the Years

2016
$34,363.49
(+0.7%)
2015
$34,130.99
(+0.6%)
2014*
$33,933.22
(+0.8%)
2013
$33,653.17
(+6.2%)
2012
$31,691.18
(+6.0%)
2011
$29,910.68
(+5.1%)
2010
$28,447.38
(+8.9%)
2009
$26,116.69
(+0.3%)
2008
$26,036.21
(+12.1%)
2007
$23,222.98
(+2.6%)
2006
$22,636.32
(+2.6%)
2005
$22,064.60
(+8.2%)
2004
$20,400.55
(+2.0%)
2003
$20,008.36
(+21.6%)
2002
$16,456.95
(-12.8%)
2001
$18,871.88
(+3.0%)
2000
$18,324.65
(+1.5%)
1999
$18,054.60
(+4.2%)
1998
$17,329.33
(+5.3%)
1997
$16,458.29
(+0.9%)
1996
$16,310.29
(+4.6%)
1995
$15,596.08
(-29.5%)
1994
$22,119.06
(+0.8%)
1993
$21,935.56
(+0.8%)
1992
$21,756.82
(+0.6%)
1991
$21,630.65
(+1.0%)
1990
$21,406.58
(+3.0%)
1989
$20,773.64
(+4.1%)
1988
$19,960.49
(-0.4%)
1987
$20,046.61
(+5.0%)
1986
$19,095.11
(+0.6%)
1985
$18,988.44
(+0.8%)
1984
$18,845.97
(+1.4%)

*Revised: 2014 traditional price adjusted to better reflect open-market pricing.

The PNC Christmas Price Index Through the Years

ALL GIFTS

FOR EDUCATORS

Activities

These self-contained activities from The Stock Market Game give you everything you need to use the PNC Christmas Price Index® as an effective teaching tool. The Stock Market Game is a program of the SIFMA Foundation, a 501(c)3 nonprofit educational organization dedicated to fostering knowledge and understanding of the financial markets for individuals of all backgrounds.

Learn More: SIFMA Foundation


2016 CPI Lesson Plan (English)
2016 CPI Lesson Plan (En Español)

FOR MEDIA

Resources

News Release (English)
News Release (Spanish)
2016 Christmas Price Index Chart
Historical Data Spreadsheet

Download Images & Videos »
(.zip file includes CPI logo, infographic, gift images & videos)


For media inquiries, please contact:
Dorsey Tobias

(919) 788-6272