PNC Christmas Price Index

For 35 years, we've calculated the prices of the twelve gifts from the classic carol "The Twelve Days of Christmas." The result is the PNC Christmas Price Index®, a unique and whimsical holiday tradition that makes learning about the economy fun.

2018 GIFT PRICES ACTIVITY BOOK ABOUT THE INDEX FOR EDUCATORS FOR MEDIA

FESTIVE FACT!

A group of partridges can be called a “bevy,” “brace,” “covey,” “jugging” or “warren.”

Source: Archery360.com

FESTIVE FACT!

In ancient Greek mythology, the turtle dove was sacred to Demeter, the goddess of harvest and agriculture, as well as Aphrodite.

Source: Theoi.com

FESTIVE FACT!

The French Hen can also be called the “Faverolles,” as the breed was developed in the 1860s near the villages of Houdan and Faverolles in France.

Source: Wikipedia

FESTIVE FACT!

The four calling birds we sing about today were, in earlier times, called four “colly” birds, which is an ancient term for blackbirds.

Source: Mentalfloss.com

FESTIVE FACT!

Five golden rings may actually refer to five ring-necked pheasants, which seems logical, as it is more consistent with the rest of the bird gifts in the song.

Source: 10000birds.com

FESTIVE FACT!

Geese are generally monogamous birds, living together in permanent pairs throughout the year. And we thought the turtle doves were lovebirds!

Source: Ducks.org

FESTIVE FACT!

Swans also generally are monogamous, however their “divorce rate” is estimated around 6%. Swans may switch mates if nesting fails, and some that lose their mate do not resume mating again.

Source: beautyofbirds.com

FESTIVE FACT!

Since many milkmaids would have been exposed to cowpox, they were partially immune to smallpox, so their skin was unharmed and smooth. This is where the phrase “smooth as a milkmaid’s skin” came from.

Source: LSNED.com

FESTIVE FACT!

National Dance Day was established in 2010 and is celebrated each year on July 30. National Dance Day was created by Nigel Lythgoe, the creator of “So You Think You Can Dance” (FOX) and co-president of the Dizzy Feet Foundation. This grassroots campaign encourages Americans to embrace dance as a fun and positive way to maintain good health and fight obesity.

Source: DizzyFeetFoundation.org

FESTIVE FACT!

Leigh Grant, a children’s book author, claims the gifts in the song “The 12 Days of Christmas” are popular parts of a medieval feast. The leaping lords would have been entertaining the guests alongside the drummers and pipers, while the birds were eaten.

Source: ethicsdaily.com

FESTIVE FACT!

Illustrations from Geoffrey Chaucer’s Canterbury Tales show that several of the pilgrims were pipers.

Source: Encyclopedia.com

FESTIVE FACT!

Drums almost all sound unique. The factors that impact the sound of any particular drum are the material of the drum head, the tension of the drum head against the shell and the type of shell.

Source: Wikipedia.com


TOTAL CHRISTMAS PRICE INDEX (CPI)

$39,094.93
(+1.2%)

True Love will need to have more money on-hand to fill stockings this holiday shopping season due to high-flying Geese prices and a tight labor market for Lords-a-Leaping, Pipers Piping and Drummers Drumming

On the First Day of Christmas, My True Love Gave to Me...

A PARTRIDGE IN A PEAR TREE

$220.13
(+0.1%)

This gift saw a slight uptick in price with a well-rooted Pear Tree
that remained flat ($199.95) and a Partridge that barely stretched
its wings (+0.9% from $20.00 to $20.18).


Create Your Own Gift »

TWO TURTLE DOVES

$375.00

These love birds continued to go steady with no fluctuation
in their price for 2018.


Create Your Own Gift »

THREE FRENCH HENS

$181.50

The three French Hens didn’t get out of the coop much this year.
There was no change in their price or pecking order, due to steady
supply and demand in the past year.


Create Your Own Gift »

FOUR CALLING BIRDS

$599.96

These four feathered friends did not have much to gab about this year. Their price was unchanged, selling right at market value.


Create Your Own Gift »

FIVE GOLD RINGS

$750.00
(-9.1%)

As quick as they were in, they were out!
Only one year after jumping 10%, these rings lost their bling.


Create Your Own Gift »

SIX GEESE-A-LAYING

$390.00
(+8.3%)

These laid back geese are giving us goosebumps with one
of the largest jumps in price this year at 8.3%.


Create Your Own Gift »

SEVEN SWANS-A-SWIMMING

$13,125.00

These seven swans swam in calm water again this year,
remaining the same price for the third year in a row.


Create Your Own Gift »

EIGHT MAIDS-A-MILKING

$58.00

Does it feel like deja-moo? The Maids-A-Milking are chugging along at the same price as last year, reflecting the stagnant federal minimum wage, which hasn't changed since 2009.


Create Your Own Gift »

NINE LADIES DANCING

$7,552.84

Despite a growing economy and rising demand for dancers, dance companies did not raise prices for the sixth year in a row.


Create Your Own Gift »

TEN LORDS-A-LEAPING

$10,000.00
(+3%)

The price to hire high-flying men to entertain your true love
rose after two years of stagnant growth.


Create Your Own Gift »

ELEVEN PIPERS PIPING

$2,804.40
(+3.5%)

These talented pipers piped up this year and
saw a nice raise in return.


Create Your Own Gift »

TWELVE DRUMMERS DRUMMING

$3,038.10
(+3.5%)

These drummers rocked and rolled up 3.5% from last year,
they just couldn’t be beat.


Create Your Own Gift »

"CORE" INDEX (EXCLUDING SWANS)

$25,969.93
(+1.7%)

This version of the CPI removes the most unpredictable gift from the index - the Swans-a-Swimming.

   

CHRISTMAS PRICE INDEX HIDDEN PICTURE  ACTIVITY BOOK

Take a Break from the Holiday Hustle & Bustle

The holidays are a special time to find the perfect gifts for the ones we treasure most. But finding the right gift can be a fun challenge –just like our holiday Hidden Picture activity.

Don’t worry! It won’t take you all twelve days of Christmas to find the sixteen gifts tucked away in the festive scene.

 

Download Hidden Picture Activity

ABOUT THE INDEX

The PNC Christmas Price Index Through the Years

2018
$39,094.93
(+1.2%)
2017
$38,648.49
(+0.7%)
2016
$38,373.16
(+0.6%)
2015
$38,140.66
(+0.8%)
2014*
$37,826.12
(+1.0%)
2013
$37,469.74
(+6.6%)
2012
$35,160.79
(+5.3%)
2011
$33,380.29
(+4.6%)
2010
$31,916.99
(+8.8%)
2009
$29,329.29
(+0.3%)
2008
$29,248.81
(+11.0%)
2007
$26,342.01
(+2.6%)
2006
$25,664.51
(+2.6%)
2005
$25,004.59
(+7.1%)
2004
$23,340.54
(+2.1%)
2003
$22,862.72
(+18.4%)
2002
$19,311.31
(-10.7%)
2001
$21,616.45
(+3.0%)
2000
$20,989.28
(+1.7%)
1999
$20,629.13
(+4.0%)
1998
$19,828.86
(+5.1%)
1997
$18,870.23
(+1.3%)
1996
$18,629.46
(+4.0%)
1995
$17,915.25
(-26.3%)
1994
$24,316.41
(+0.8%)
1993
$24,132.91
(+1.0%)
1992
$23,890.17
(+0.8%)
1991
$23,701.86
(+1.4%)
1990
$23,366.09
(+4.0%)
1989
$22,462.87
(+4.9%)
1988
$21,419.24
(-0.4%)
1987
$21,505.36
(+5.5%)
1986
$20,392.29
(+0.7%)
1985
$20,248.90
(+0.9%)
1984
$20,069.58
(+1.5%)

*Revised: 2014 traditional price adjusted to better reflect open-market pricing.

The PNC Christmas Price Index Through the Years

ALL GIFTS

FOR EDUCATORS

Activities

These self-contained activities from The Stock Market Game give you everything you need to use the PNC Christmas Price Index® as an effective teaching tool. The Stock Market Game is a program of the SIFMA Foundation, a 501(c)3 nonprofit educational organization dedicated to fostering knowledge and understanding of the financial markets for individuals of all backgrounds.

Learn More: SIFMA Foundation


2018 CPI Lesson Plan (English)