Career Insights - Video Perspectives

This collection of short videos features words of wisdom from successful business women who have been featured in programs produced by PNC.

Spend a few minutes learning from the profound and often funny experiences these highly sucessful business women have encountered on the road to the executive suite.

How to Maximize Social Media to Grow Your Business

With her popular blog at, and her large, loyal following on Facebook, Twitter, LinkedIn, and Google Plus, Mari is considered one of the top resources and thought leaders in the world of marketing. She regularly appears in media locally and nationally in publications such as The New York TimesThe Wall Street Journal, Inc.ForbesFortuneChicago Tribune, and Success Magazine.

Mari was the guest speaker for PNC's 2016 Small Business Month webinar titled:  How to Use Facebook, Instagram & Twitter To Grow Your Business.  Watch Replay »

Additionally, she created three informative videos exclusively for PNC, to help small businesses get the most out of using social media to reach and service new customers.

How to Attract Your Ideal Customers

"Place an ad to look-alike audiences, it is really powerful and effective"
Target the audiences you choose through Facebook to attract more customers.


How to Craft a Compelling Social Content Strategy

"It’s the movement in the newsfeed that catches people’s attention."
Use video and movement in your ads to capture attention.


How to Provide Optimal Social Customer Care

"Amplify your social customer care with wonderful tools and methods."
Customer service through social media; choose your channel, monitor and respond


Conversations with Susan Packard

For the second consecutive year, PNC and The Committee of 200 ( collaborated to celebrate Women’s History Month by hosting a lively discussion on topics ranging from career advancement to personal success. The 2016 event was held in the bank’s James E. Rohr auditorium at the Tower at PNC Plaza in Pittsburgh and broadcast to guests in 18 locations.

The event featured Susan Packard, cofounder of Scripps Network Interactive and former chief operating officer of HGTV. Under Packard’s helm, HGTV became one of the fastest-growing cable networks in television history. She recently authored New Rules of the Game, which documents a way of strategic thinking that develops creativity, focus, optimism, teamwork and competitiveness.

The following are excerpts of her presentation:

Influencing Change
“When we get into the position as an equal around the table, we can influence change.”  

Thinking Like an Athlete
“We come into the workplace as adults, and our points of view on competition and winning are very different than a man’s.”  

Resilience and Respect
“The bravest people I know aren’t fearless, they’re intimate with fear.”  

Presenting Quickly and Succinctly
“I would mentally role play…what point I wanted to win before a meeting.”  

Playing Offense
“How do we score points for our team? We don’t get anything if we don’t ask for it.”  

Negotiating to Win
“We have to be willing to negotiate for ourselves.”


Important Legal Disclosures and Information

The Seminar and/or Webinar and materials that you will view were prepared for general information purposes only by the speaker and are not intended as legal, tax or accounting advice or as recommendations to engage in any specific transaction, including with respect to any securities of PNC, and do not purport to be comprehensive. Under no circumstances should any information contained in the presentation, the webinar, or the materials presented be used or considered as an offer or commitment, or a solicitation of an offer or commitment, to participate in any particular transaction or strategy. Any reliance upon any such information is solely and exclusively at your own risk. Please consult your own counsel, accountant or other advisor regarding your specific situation. Neither PNC Bank nor any other subsidiary of The PNC Financial Services Group, Inc. will be responsible for any consequences of reliance upon any opinion or statement contained here, or any omission. The opinions expressed in these materials or videos are not necessarily the opinions of PNC Bank or any of its affiliates, directors, officers or employees.